Malabar Gold & Diamonds, the Responsible Jeweller and the world’s fifth-largest jewellery chain, has opened its showroom at Vaishali Enclave, Pitampura, further strengthening its footprint in Delhi

The inauguration was graced by the brand's ambassador Anil Kapoor and key management officials marking a significant expansion.

The campaign is a television commercial along with extension in print, radio and the digital medium

Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul

• * Featuring brand ambassador Bollywood actor Anil Kapoor, Malabar brings the unique virtual store launch concept to Bihar for the first time
• * The store marks Malabar Gold & Diamonds’ foray into Patna in Bihar
• * The store launch is a part of global expansion plan of the Group
   

The event was attended by Malabar Group Chairman M.P. Ahammed, Managing Director India Operations Asher O., Group Executive Director K.P. Abdul Salam, Regional Head M.P. Subair, and other management officials

The National film award winning actor will be seen in a new television commercial series by the brand titled ‘Malabar Promises’, which will be released soon 

With this, the global tally of showrooms have gone up to 212.Bollywood star Anil Kapoor has inaugurated the brand new facility located at Sector18 in Noida. 

Gala opening of the Vijaydimon Group's flagship jewellery showroom - SIGNET took place on October 22, 2005 at South Extn., New Delhi.